Privacy Information Regarding Third-party Services
CMS, including HealthCare.gov, uses these third-party services. For each third-party service provider we work with, you can access the privacy policies, get information on how to opt out of the service, and learn more about their services.
Category: Advertising tools
| Third-party tool | Purpose and use | Link to third-party’s privacy policy | How to opt out of this service | Link to the CMS "Third-party Website and Application Privacy Impact Assessment" |
|---|---|---|---|---|
| Adobe Ad Cloud | Serves display and retargeting ads to people who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used. | Adobe privacy policy |
| Adobe Ad Cloud privacy impact assessment (PDF, 19.8 KB) |
| AOL | Serves digital ads on third-party and AOL sites for both new users and to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used. | AOL/Yahoo privacy policy | AOL/Oath privacy policy highlights | AOL privacy impact assessment (PDF, 155 KB) |
| BING | Serves digital ads on pages that display Bing search results. Web beacons and persistent cookies for digital advertising are used. | Microsoft privacy statement | Microsoft ad settings | BING privacy impact assessment (PDF, 106 KB) |
| CMS will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network. | Facebook privacy basics | Opt-out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all “Limit Ad Tracking” settings on mobile devices. On Facebook, all ads give users the ability to: Hide this ad: If a user chooses this, the user will not get the ad again. This is specific to the ad ID within the campaign only; Hide all ads CMS Privacy Settings AdChoices | Facebook Ads privacy impact assessment | |
| Google Advertising Services | Serves digital ads on third-party and Google sites for both new users and to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used. | Google privacy policy | Google ad personalization | Google Advertising Services privacy impact assessment (PDF, 89 KB) |
| Integral Ad Science (IAS) | Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web beacons and persistent cookies for digital advertising are used. | IAS website privacy policy | IAS website privacy policy | IAS privacy impact assessment |
| CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. | LinkedIn privacy policy | Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn. CMS Privacy Settings AdChoices | LinkedIn Advertising Services privacy impact assessment | |
| MediaMath | Serves display and retargeting ads to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used. | MediaMath privacy policy | Opting out choices are offered at: MediaMath privacy policy | MediaMath privacy impact assessment |
| Pandora | Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements. | Pandora privacy policy | Opting out choices: Pandora advertising choices CMS Privacy Settings AdChoices | Pandora Advertising privacy impact assessment |
| Resonate | CMS will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit HealthCare.gov. In addition, Resonate will also deliver retargeted advertising to consumers who previously visited HealthCare.gov to encourage them to return to HealthCare.gov. | Resonate privacy policy | Resonate Networks privacy impact assessment | |
| Snapchat | CMS will use Snapchat to deploy digital display ads across the Snapchat platform to consumers. Snapchat is a camera company designed to allow registered users to establish and store content to be shared with people in their social network. | Snap Inc. privacy policy | Snap Inc. opt-out choices | Snapchat privacy Impact Assessment (PDF, 97 KB) |
| Spotify | Serves display and retargeting ads to consumers who have visited CMS.gov. Web beacons and persistent cookies for digital advertising are used. | Spotify privacy policy | Spotify cookie policy CMS Privacy Settings AdChoices | Spotify privacy impact assessment (PDF, 52 KB) |
| The Trade Desk | Serves targeted ads to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used. | The Trade Desk Platform privacy policy | The Trade Desk opt-out choices | The Trade Desk privacy impact assessment (PDF, 16KB) |
| Twitch | Twitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products. | Twitch privacy notice | Twitch opt-out choices CMS Privacy Settings AdChoices | Twitch Advertising privacy impact assessment |
| Viant | Serves targeted ads to desired consumers, and identifies consumers interactions with advertisements. Web beacons, pixels and persistent cookies for digital advertising are used. | Viant privacy policy (PDF, 159 KB) | ||
| Yahoo Gemini | Serves digital ads to both new users and to consumers who have visited HealthCare.gov on Yahoo pages. Web beacons and persistent cookies for digital advertising are used. | Yahoo privacy policy | Yahoo privacy policy | Yahoo Gemini privacy impact assessment (PDF, 287 KB) |
Category: Web analytics
| Third-party tool | Purpose and use | Link to third-party’s privacy policy | How to opt out of this service | Link to the CMS "Third-party Website and Application Privacy Impact Assessment" |
|---|---|---|---|---|
| Adobe Analytics | Collects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used. | Adobe privacy policy | Adobe Analytics privacy impact assessment (PDF, 80 KB) | |
| Chartbeat | Determines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, persistent cookies are used. | Chartbeat privacy policy | USA.gov opt-out instructions | Chartbeat privacy impact assessment (PDF, 61 KB) |
| Google Analytics | Collects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used. | Google Analytics privacy policy | Google provides a Opt-out Browser Add-on that will allow you to opt out of all Google Analytics measurements | Google Analytics privacy impact assessment (PDF, 61KB) |
| New Relic | Monitors and evaluates the web and system transactions of HealthCare.gov to assist with troubleshooting. This is a tier 1 usage, session cookies are used. | New Relic privacy policy | New Relic opt-out choices | New Relic privacy impact assessment (PDF, 71 KB) |
| Optimizely | Tests the HealthCare.gov user interface. This is a tier 2 usage, persistent cookies are used. | Optimizely privacy policy | Optimizely opt-out choices | Optimizely privacy impact assessment (PDF, 53 KB) |
| Qualtrics | Delivers online surveys on HealthCare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, persistent cookies are used. | Qualtrics privacy policy | USA.gov opt-out instructions | Qualtrics privacy impact assessment (PDF, 107 KB) |
| Quantum Metric | Collects and analyzes data on visitor interactions and session replays for HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used. | Quantum Metric privacy policy | USA.gov opt-out instructions | Quantum Metric privacy impact assessment (PDF, 50 KB) |
Category: Social media
| Third-party tool | Purpose and use | Link to third-party’s privacy policy | How to opt out of this service | Link to the CMS "Third-party Website and Application Privacy Impact Assessment" |
|---|---|---|---|---|
| HealthCare.gov created a Facebook page for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing. | Facebook privacy policy | Facebook privacy impact assessment | ||
| Healthcare.gov created an Instagram page for educational purposes. The page allows consumers to ask questions and communicate concerns. The page allows consumers to like, share, comment, and reply to educational content. | Instagram privacy policy | CMS Privacy Settings AdChoices | Instagram privacy impact assessment (PDF, 69 KB) | |
| CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. | LinkedIn Privacy Policy |
Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.
CMS Privacy Settings | LinkedIn Advertising Services privacy impact assessment | |
| HealthCare.gov created a Healthcare.gov Twitter handle for the educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets. | Twitter privacy policy | Twitter privacy impact assessment (PDF, 27 KB) | ||
| YouTube | HealthCare.gov created a HealthCare.gov YouTube page for educational purposes. The page allows consumers to play educational videos. The page allows consumers to “thumbs-up”, share, and comment on videos. | YouTube privacy policy | YouTube privacy impact assessment (PDF, 26 KB) |
Category: Privacy Settings
| Third-party tool | Purpose and use | Link to third-party’s privacy policy | How to opt out of this service | Link to the CMS "Third-party Website and Application Privacy Impact Assessment" |
|---|---|---|---|---|
| Tealium | The Health Insurance Marketplace® uses Tealium as a solution for HealthCare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are active/inactive. Through its Privacy Settings, Tealium also allows consumers to choose which types of third-party tools are active/inactive during their visit. | Tealium privacy policy | Tealium privacy impact assessment (PDF, 16 KB) |