Privacy Information Regarding Third-party Services:

The following table lists the third-party services currently used by CMS in conjunction with HealthCare.gov and provides links to the privacy policies for each third-party service provider. Also, the table provides links to the instructions for opting out of each service and a link where you can learn more about each service by reviewing the CMS Third-party Website Privacy Impact Assessment.

Category: Advertising Tools

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

AOL

Serves digital ads on third-party and AOL sites for both new users and to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://privacy.aol.com

http://advertising.aol.com/privacy/opt-out

http://www.hhs.gov/sites/default/files/cms-aol.pdf

BING

Serves digital ads on pages that display Bing search results. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.microsoft.com/en-us/privacystatement/Default.aspx

http://choice.microsoft.com/en-us/opt-out

http://www.hhs.gov/sites/default/files/cms-bing.pdf

Google Advertising Services

Serves digital ads on third-party and Google sites for both new users and to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

https://www.google.com/intl/en/policies/privacy/?fg=1

http://www.google.com/settings/ads/

http://www.hhs.gov/sites/default/files/cms-google-ads.pdf

Integral Ad Science

Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web Beacons and Persistent cookies for Digital Advertising are used.

http://integralads.com/privacy-policy/

http://integralads.com/solutions/firewall/

http://www.hhs.gov/sites/default/files/cms-integral-ad-science.pdf

Media Math

Serves display and retargeting ads to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.mediamath.com/privacy-policy/

Opting out choices are offered at: http://www.mediamath.com/privacy-policy/

http://www.hhs.gov/sites/default/files/cms-mediamath.pdf

Rocket Fuel

Serves display, video and mobile advertising to consumers who have visited Healthcare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.rocketfuel.com/privacy/

Opting out choices are offered at: http://www.rocketfuel.com/privacy/

http://www.hhs.gov/sites/default/files/cms-rocket-fuel.pdf

Yahoo Gemini

Serves digital ads to both new users and to consumers who have visited HealthCare.gov on Yahoo pages. Web Beacons and Persistent cookies for Digital Advertising are used.

http://info.yahoo.com/privacy

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

http://www.hhs.gov/sites/default/files/cms-yahoo-gemini.pdf

Spongecell

CMS will use SpongeCell to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit HealthCare.gov. It also provides closed captioning for video ads.

http://www.spongecell.com/privacy-policy

Opting out choices are:http://www.aboutads.info/choices/

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-spongecell-inc.html

LinkedIn

CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.

https://www.linkedin.com/legal/privacy-policy

Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry optout methods (i.e. the DAA, CDAA, EDAA and NAI optout tools) via its Privacy Policy, Cookie Policy and Help Center. These industry optout methods can be independently accessed outside of LinkedIn.

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html

Facebook

CMS will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network.

https://www.facebook.com/about/basics/

Opt-out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all “Limit Ad Tracking” settings on mobile devices. On Facebook, all ads, give users the ability to: Hide this ad: If a user chooses this, the user will not see the ad again. This is specific to the ad ID within the campaign only; Hide all ads

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-facebook-ads.html

Pandora

Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements.

https://www.pandora.com/privacy

Opting out choices are: http://www.pandora.com/advertising/preferences/

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-pandora-advertising.html

Twitch

Twitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products.

https://www.twitch.tv/p/privacy-policy

Opt-out choices are: https://www.twitch.tv/p/privacy-policy# by emailing privacy@twitch.tv

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-twitch-advertising.html

Resonate

CMS will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit HealthCare.gov. In addition, Resonate will also deliver retargeted advertising to consumers who previously visited HealthCare.gov to encourage them to return to HealthCare.gov.

http://www.resonate.com/privacy-policy

Opting out choices are: http://www.resonate.com/privacy-policy/opt-out-success/

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/resonate-networks.html

Category: Web Analytics

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Chartbeat

Determines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, Persistent Cookies are used.

https://chartbeat.com/privacy/

http://www.usa.gov/optout_instructions.shtml

Chartbeat, T-1494462-247155, http://www.hhs.gov/sites/default/files/cms-chartbeat.pdf

Optimizely

Tests the HealthCare.gov user interface. This is a tier 2 usage, Persistent Cookies are used.

https://www.optimizely.com/privacy

https://www.optimizely.com/opt_out

Optimizely, T-8824339-672155, http://www.hhs.gov/sites/default/files/cms-optimizely.pdf

Google Analytics

Collects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.

https://support.google.com/analytics/answer/6004245

Google provides a browser plug-in that will allow you to opt-out of all Google Analytics measurements, find at http://tools.google.com/dlpage/gaoptout

Google Analytics, T-5991099-891893, http://www.hhs.gov/sites/default/files/cms-google-analytics.pdf

Mixpanel

Collects and analyzes data on aggregate visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.

https://mixpanel.com/privacy/

https://mixpanel.com/optout/

Mixpanel, T-6082283-369017, http://www.hhs.gov/sites/default/files/cms-mixpanel.pdf

New Relic

Monitors and evaluates the web and system transactions of HealthCare.gov to assist with troubleshooting. This is a tier 1 usage, Session Cookies are used.

https://newrelic.com/privacy

https://newrelic.com/privacy

New Relic, http://www.hhs.gov/sites/default/files/cms-new-relic.pdf

Qualtrics

Delivers online surveys on HealthCare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, Persistent Cookies are used.

http://www.qualtrics.com/privacy-statement/

http://www.usa.gov/optout_instructions.shtml

Qualtrics, T-9830368-261543, http://www.hhs.gov/sites/default/files/cms-qualtrics.pdf

Category: Social Media

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Facebook

HealthCare.gov created a Facebook page, https://www.facebook.com/Healthcare.gov for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing,.

https://www.facebook.com/policy.php

Facebook, http://www.hhs.gov/sites/default/files/cms-facebook.pdf

Twitter

HealthCare.gov created a Healthcare.gov Twitter handle for the educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets.

https://twitter.com/privacy?lang=en

Twitter, T-6390556-589399, http://www.hhs.gov/sites/default/files/cms-twitter.pdf

YouTube

HealthCare.gov created a HealthCare.gov YouTube page https://www.youtube.com/user/HealthCareGov, for educational purposes. The page allows consumers to view educational videos. The page allows consumers to “thumbs-up”, share and comment on videos.

http://www.youtube.com/t/privacy at_youtube

YouTube, T-6230177-896593, http://www.hhs.gov/sites/default/files/cms-youtube.pdf

Google+

HealthCare.gov created a Google+ page, https://plus.google.com/+healthcaregov#+healthcaregov/posts for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may +1 the page, or interact with the educational content by commenting, replying, or sharing.

https://www.google.com/intl/en/policies/privacy/

Google+, T-1968080-971831, http://www.hhs.gov/sites/default/files/cms-google-plus.pdf

LinkedIn

CMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.

https://www.linkedin.com/legal/privacy-policy

Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry optout methods (i.e. the DAA, CDAA, EDAA and NAI optout tools) via its Privacy Policy, Cookie Policy and Help Center. These industry optout methods can be independently accessed outside of LinkedIn.

Privacy Manager: https://www.healthcare.gov/privacy/

Ad Choices: http://youradchoices.com/

http://www.hhs.gov/pia/third-party-websites-and-applications-pia-linkedin-advertising-services.html

Category: Privacy Manager

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Tealium

The Health Insurance Marketplace uses Tealium as a solution for HealthCare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are enabled/disabled. Tealium through its Privacy Manager also allows consumers to choose which types of third-party tools are enabled/disabled during their visit.

http://tealium.com/privacy/

http://www.hhs.gov/sites/default/files/cms-tealium.pdf