Privacy Information Regarding Third-party Services:

The following table lists the third-party services currently used by CMS in conjunction with HealthCare.gov and provides links to the privacy policies for each third-party service provider. Also, the table provides links to the instructions for opting out of each service and a link where you can learn more about each service by reviewing the CMS Third-party Website Privacy Impact Assessment.

Category: Advertising Tools

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

AOL

Serves digital ads on third-party and AOL sites for both new users and to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://privacy.aol.com

http://advertising.aol.com/privacy/opt-out

http://www.hhs.gov/sites/default/files/cms-aol.pdf

BING

Serves digital ads on pages that display Bing search results. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.microsoft.com/en-us/privacystatement/Default.aspx

http://choice.microsoft.com/en-us/opt-out

http://www.hhs.gov/sites/default/files/cms-bing.pdf

Google Advertising Services

Serves digital ads on third-party and Google sites for both new users and to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

https://www.google.com/intl/en/policies/privacy/?fg=1

http://www.google.com/settings/ads/

http://www.hhs.gov/sites/default/files/cms-google-ads.pdf

Integral Ad Science

Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web Beacons and Persistent cookies for Digital Advertising are used.

http://integralads.com/privacy-policy/

http://integralads.com/solutions/firewall/

http://www.hhs.gov/sites/default/files/cms-integral-ad-science.pdf

Media Math

Serves display and retargeting ads to consumers who have visited HealthCare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.mediamath.com/privacy-policy/

Opting out choices are offered at: http://www.mediamath.com/privacy-policy/

http://www.hhs.gov/sites/default/files/cms-mediamath.pdf

Rocket Fuel

Serves display, video and mobile advertising to consumers who have visited Healthcare.gov. Web Beacons and Persistent cookies for Digital Advertising are used.

http://www.rocketfuel.com/privacy/

Opting out choices are offered at: http://www.rocketfuel.com/privacy/

http://www.hhs.gov/sites/default/files/cms-rocket-fuel.pdf

Yahoo Gemini

Serves digital ads to both new users and to consumers who have visited HealthCare.gov on Yahoo pages. Web Beacons and Persistent cookies for Digital Advertising are used.

http://info.yahoo.com/privacy

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/details.html

http://www.hhs.gov/sites/default/files/cms-yahoo-gemini.pdf

Category: Web Analytics

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Chartbeat

Determines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, Persistent Cookies are used.

https://chartbeat.com/privacy/

http://www.usa.gov/optout_instructions.shtml

Chartbeat, T-1494462-247155, http://www.hhs.gov/sites/default/files/cms-chartbeat.pdf

Optimizely

Tests the HealthCare.gov user interface. This is a tier 2 usage, Persistent Cookies are used.

https://www.optimizely.com/privacy

https://www.optimizely.com/opt_out

Optimizely, T-8824339-672155, http://www.hhs.gov/sites/default/files/cms-optimizely.pdf

Google Analytics

Collects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.

https://support.google.com/analytics/answer/6004245

Google provides a browser plug-in that will allow you to opt-out of all Google Analytics measurements, find at http://tools.google.com/dlpage/gaoptout

Google Analytics, T-5991099-891893, http://www.hhs.gov/sites/default/files/cms-google-analytics.pdf

Mixpanel

Collects and analyzes data on aggregate visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used.

https://mixpanel.com/privacy/

https://mixpanel.com/optout/

Mixpanel, T-6082283-369017, http://www.hhs.gov/sites/default/files/cms-mixpanel.pdf

New Relic

Monitors and evaluates the web and system transactions of HealthCare.gov to assist with troubleshooting. This is a tier 1 usage, Session Cookies are used.

https://newrelic.com/privacy

https://newrelic.com/privacy

New Relic, http://www.hhs.gov/sites/default/files/cms-new-relic.pdf

Qualtrics

Delivers online surveys on HealthCare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, Persistent Cookies are used.

http://www.qualtrics.com/privacy-statement/

http://www.usa.gov/optout_instructions.shtml

Qualtrics, T-9830368-261543, http://www.hhs.gov/sites/default/files/cms-qualtrics.pdf

Category: Social Media

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Facebook

HealthCare.gov created a Facebook page, https://www.facebook.com/Healthcare.gov for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing,.

https://www.facebook.com/policy.php

Facebook, http://www.hhs.gov/sites/default/files/cms-facebook.pdf

Twitter

HealthCare.gov created a Healthcare.gov Twitter handle for the educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets.

https://twitter.com/privacy?lang=en

Twitter, T-6390556-589399, http://www.hhs.gov/sites/default/files/cms-twitter.pdf

YouTube

HealthCare.gov created a HealthCare.gov YouTube page https://www.youtube.com/user/HealthCareGov, for educational purposes. The page allows consumers to view educational videos. The page allows consumers to “thumbs-up”, share and comment on videos.

http://www.youtube.com/t/privacy at_youtube

YouTube, T-6230177-896593, http://www.hhs.gov/sites/default/files/cms-youtube.pdf

Google+

HealthCare.gov created a Google+ page, https://plus.google.com/+healthcaregov#+healthcaregov/posts for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may +1 the page, or interact with the educational content by commenting, replying, or sharing.

https://www.google.com/intl/en/policies/privacy/

Google+, T-1968080-971831, http://www.hhs.gov/sites/default/files/cms-google-plus.pdf

Category: Privacy Manager

Third-party Tool Purpose and Use Link to Third-party’s Privacy Policy How to Opt Out for this Service Link to the CMS Third-party Website and Application Privacy Impact Assessment

Tealium

The Health Insurance Marketplace uses Tealium as a solution for HealthCare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are enabled/disabled. Tealium through its Privacy Manager also allows consumers to choose which types of third-party tools are enabled/disabled during their visit.

http://tealium.com/privacy/

http://www.hhs.gov/sites/default/files/cms-tealium.pdf