Privacy Information Regarding Third-party Services

CMS, including HealthCare.gov, uses these third-party services. For each third-party service provider we work with, you can access the privacy policies, get information on how to opt out of the service, and learn more about their services.

Category: Advertising tools

Third-party toolPurpose and useLink to third-party’s privacy policyHow to opt out of this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
Adobe Ad CloudServes display and retargeting ads to people who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used.Adobe privacy policy
Adobe (go to Cookie preferences located at the bottom of their site)

CMS Privacy Settings
AdChoices
 
Adobe Ad Cloud privacy impact assessment (PDF, 19.8 KB)
AOLServes digital ads on third-party and AOL sites for both new users and to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used.AOL/Yahoo privacy policyAOL/Oath privacy policy highlightsAOL privacy impact assessment (PDF, 155 KB)
BINGServes digital ads on pages that display Bing search results. Web beacons and persistent cookies for digital advertising are used.Microsoft privacy statementMicrosoft ad settingsBING privacy impact assessment (PDF, 106 KB)
FacebookCMS will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network.Facebook privacy basicsOpt-out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all “Limit Ad Tracking” settings on mobile devices. On Facebook, all ads give users the ability to: Hide this ad: If a user chooses this, the user will not get the ad again. This is specific to the ad ID within the campaign only; Hide all ads

CMS Privacy Settings

AdChoices
Facebook Ads privacy impact assessment
Google Advertising ServicesServes digital ads on third-party and Google sites for both new users and to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used.Google privacy policyGoogle ad personalizationGoogle Advertising Services privacy impact assessment (PDF, 89 KB)
Integral Ad Science (IAS)Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web beacons and persistent cookies for digital advertising are used.IAS website privacy policyIAS website privacy policyIAS privacy impact assessment
LinkedInCMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.LinkedIn privacy policyOpting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

CMS Privacy Settings

AdChoices
LinkedIn Advertising Services privacy impact assessment
MediaMathServes display and retargeting ads to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used.MediaMath privacy policyOpting out choices are offered at: MediaMath privacy policyMediaMath privacy impact assessment
PandoraPandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements.Pandora privacy policyOpting out choices:
Pandora advertising choices

CMS Privacy Settings

AdChoices
Pandora Advertising privacy impact assessment
ResonateCMS will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit HealthCare.gov. In addition, Resonate will also deliver retargeted advertising to consumers who previously visited HealthCare.gov to encourage them to return to HealthCare.gov.Resonate privacy policy Resonate Networks privacy impact assessment
SnapchatCMS will use Snapchat to deploy digital display ads across the Snapchat platform to consumers. Snapchat is a camera company designed to allow registered users to establish and store content to be shared with people in their social network.Snap Inc. privacy policySnap Inc. opt-out choicesSnapchat privacy Impact Assessment (PDF, 97 KB)
SpotifyServes display and retargeting ads to consumers who have visited CMS.gov. Web beacons and persistent cookies for digital advertising are used.Spotify privacy policySpotify cookie policy

CMS Privacy Settings

AdChoices
Spotify privacy impact assessment (PDF, 52 KB)
The Trade DeskServes targeted ads to consumers who have visited HealthCare.gov. Web beacons and persistent cookies for digital advertising are used.The Trade Desk Platform privacy policyThe Trade Desk opt-out choicesThe Trade Desk privacy impact assessment (PDF, 16KB)
TwitchTwitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products.Twitch privacy notice Twitch opt-out choices

CMS Privacy Settings

AdChoices
Twitch Advertising privacy impact assessment
ViantServes targeted ads to desired consumers, and identifies consumers interactions with advertisements. Web beacons, pixels and persistent cookies for digital advertising are used.Viant privacy policy (PDF, 159 KB)
Viant settings
Ad Choices
 
Yahoo GeminiServes digital ads to both new users and to consumers who have visited HealthCare.gov on Yahoo pages. Web beacons and persistent cookies for digital advertising are used.Yahoo privacy policyYahoo privacy policyYahoo Gemini privacy impact assessment (PDF, 287 KB)

Category: Web analytics

Third-party toolPurpose and useLink to third-party’s privacy policyHow to opt out of this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
Adobe AnalyticsCollects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used.Adobe privacy policy Adobe Analytics privacy impact assessment (PDF, 80 KB)
ChartbeatDetermines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, persistent cookies are used.Chartbeat privacy policyUSA.gov opt-out instructionsChartbeat privacy impact assessment (PDF, 61 KB)
Google AnalyticsCollects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used.Google Analytics privacy policyGoogle provides a Opt-out Browser Add-on that will allow you to opt out of all Google Analytics measurementsGoogle Analytics privacy impact assessment (PDF, 61KB)
New RelicMonitors and evaluates the web and system transactions of HealthCare.gov to assist with troubleshooting. This is a tier 1 usage, session cookies are used.New Relic privacy policyNew Relic opt-out choicesNew Relic privacy impact assessment (PDF, 71 KB)
OptimizelyTests the HealthCare.gov user interface. This is a tier 2 usage, persistent cookies are used.Optimizely privacy policyOptimizely opt-out choicesOptimizely privacy impact assessment (PDF, 53 KB)
QualtricsDelivers online surveys on HealthCare.gov to gauge the overall satisfaction of consumers. This is a tier 2 usage, persistent cookies are used.Qualtrics privacy policyUSA.gov opt-out instructionsQualtrics privacy impact assessment (PDF, 107 KB)
Quantum MetricCollects and analyzes data on visitor interactions and session replays for HealthCare.gov to help make the site more useful to visitors. This is a tier 2 usage, persistent cookies are used.Quantum Metric privacy policyUSA.gov opt-out instructionsQuantum Metric privacy impact assessment (PDF, 50 KB)

Category: Social media

Third-party toolPurpose and useLink to third-party’s privacy policyHow to opt out of this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
FacebookHealthCare.gov created a Facebook page for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing.Facebook privacy policy Facebook privacy impact assessment
InstagramHealthcare.gov created an Instagram page for educational purposes. The page allows consumers to ask questions and communicate concerns. The page allows consumers to like, share, comment, and reply to educational content.Instagram privacy policyCMS Privacy Settings

AdChoices
Instagram privacy impact assessment (PDF, 69 KB)
LinkedInCMS will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.LinkedIn Privacy Policy
Opting out choices are: Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

CMS Privacy Settings
AdChoices
LinkedIn Advertising Services privacy impact assessment
TwitterHealthCare.gov created a Healthcare.gov Twitter handle for the educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets.Twitter privacy policy Twitter privacy impact assessment (PDF, 27 KB)
YouTubeHealthCare.gov created a HealthCare.gov YouTube page for educational purposes. The page allows consumers to play educational videos. The page allows consumers to “thumbs-up”, share, and comment on videos.YouTube privacy policy YouTube privacy impact assessment (PDF, 26 KB)

Category: Privacy Settings 

Third-party toolPurpose and useLink to third-party’s privacy policyHow to opt out of this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
TealiumThe Health Insurance Marketplace® uses Tealium as a solution for HealthCare.gov staff to manage website tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are active/inactive. Through its Privacy Settings, Tealium also allows consumers to choose which types of third-party tools are active/inactive during their visit.Tealium privacy policy Tealium privacy impact assessment (PDF, 16 KB)