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Privacy information regarding third-party services

CMS, including HealthCare.gov, uses these third-party services. For each third-party service provider we work with, you can access the privacy policies, get information on how to opt out of the service, and learn more about their services.

Category: Advertising tools

Third-party toolPurpose and useLink to third-partyโ€™s privacy policyHow to opt out ofย this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
AdsmovilDelivers behaviorally targeted ads to desired consumers. Uses web beacons and persistent cookies for digital advertising.Adsmovil privacy policyThis link goes to an external site

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Adsmovil privacy impact assessment (PDF, 62 KB)
Adobe Ad CloudServes display and retargeting ads to people who have visited HealthCare.gov. Uses web beacons and persistent cookies for digital advertising.Adobe privacy policyThis link goes to an external site

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AdobeThis link goes to an external site

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CMS Privacy Settings
AdChoicesThis link goes to an external site

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Adobe Ad Cloud privacy impact assessment (PDF, 19.8 KB)
AOLServes digital ads on third-party and AOL sites for both new users and to consumers who have visited HealthCare.gov. Uses web beacons and persistent cookies for digital advertising.AOL/Yahoo privacy policyThis link goes to an external site

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AOL/Oath privacy policy highlightsThis link goes to an external site

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AOL privacy impact assessmentย (PDF, 155 KB)
BINGServes digital ads on pages that display Bing search results. Uses web beacons and persistent cookies for digital advertising.Microsoft privacy statementThis link goes to an external site

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Microsoft ad settingsThis link goes to an external site

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BING privacy impact assessment (PDF, 106 KB)
FacebookCMS uses Facebook Ads to deploy digital display ads and video ads across the Facebook platform to consumers. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network.Facebook privacy basicsThis link goes to an external site

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Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their Facebook account. Facebook honors all โ€œLimit Ad Trackingโ€ settings on mobile devices. On Facebook, all ads give users the ability to: Hide this ad. If a user chooses this, the user won't get the ad again. This is specific to the ad ID within the campaign only or Hide all ads.

CMS Privacy Settings

AdChoicesThis link goes to an external site

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Facebook Ads privacy impact assessment
Google Advertising ServicesServes digital ads on third-party and Google sites for both new users and consumers who have visited HealthCare.gov. Uses web beacons and persistent cookies for digital advertising.Google privacy policyThis link goes to an external site

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Google ad personalizationThis link goes to an external site

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Google Advertising Services privacy impact assessment (PDF, 89 KB)
Huddled MassesDelivers behaviorally targeted ads to desired consumers. Uses web beacons and persistent cookies for digital advertising.Direct Digital Holding privacy policyThis link goes to an external site

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CMS Privacy SettingsHuddled Masses privacy impact assessmentย  (PDF, 105 KB)
HuluDelivers behaviorally targeted video ads to desired consumers. Uses web beacons and persistent cookies for digital advertising.ย Hulu privacy policyThis link goes to an external site

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Hulu opt-out choicesThis link goes to an external site

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Hulu privacy impact assessment (PDF, 19 KB)
Integral Ad Science (IAS)Viewability/verification tool that ensures ads aren't shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Uses web beacons and persistent cookies for digital advertising.IAS website privacy policyThis link goes to an external site

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IAS website privacy policyThis link goes to an external site

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IAS privacy impact assessment
LinkedInCMS uses LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.LinkedIn privacy policyThis link goes to an external site

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Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

CMS Privacy Settings

AdChoicesThis link goes to an external site

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LinkedIn Advertising Services privacy impact assessment
MediaMathServes display and retargeting ads to consumers who have visited HealthCare.gov. Uses web beacons and persistent cookies for digital advertising.MediaMath privacy policyThis link goes to an external site

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MediaMath privacy policyThis link goes to an external site

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MediaMath privacy impact assessment (PDF, 89 KB)
MiQ Digital USAMiQ Digital delivers behaviorally targeted ads to consumers. Uses web beacons and persistent cookies for digital advertising.ย MiQ privacy policyThis link goes to an external site

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MiQ opt-out choicesThis link goes to an external site

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MiQ privacy impact assessment (PDF, 68 KB)
PandoraPandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements.Pandora privacy policyThis link goes to an external site

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Pandora opt-out choicesThis link goes to an external site

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CMS Privacy Settings

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Pandora Advertising privacy impact assessment (PDF, 68 KB)
PulsePointPulsePoint is a platform that shares ads on mobile applications and websites. CMS uses PulsePoint to deliver behaviorally targeted ads to desired consumers. Uses web beacons and persistent cookies for digital advertising.PulsePoint Private PolicyThis link goes to an external site

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PulsePoint opt-out choicesThis link goes to an external site

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Pending
ResonateCMS uses Resonate to deliver behaviorally targeted advertising on third party websites to encourage consumers to visit HealthCare.gov. In addition, Resonate also delivers retargeted advertising to consumers who previously visited HealthCare.gov to encourage them to return to HealthCare.gov.Resonate privacy policyThis link goes to an external site

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Resonate opt-out choicesThis link goes to an external site

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CMS Privacy Settings

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Resonate Networks privacy impact assessment (PDF, 94 KB)
RokuRoku delivers behaviorally targeted ads to determine the effectiveness of ad campaigns. Uses web beacons and persistent cookies for digital advertising.ย Roku privacy policyThis link goes to an external site

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Roku opt-out choicesThis link goes to an external site

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Roku privacy impact assessment (PDF, 150 KB)
SnapchatCMS uses Snapchat to deploy digital display ads across the Snapchat platform to consumers. Snapchat is a camera company designed to allow registered users to establish and store content to be shared with people in their social network.Snap Inc. privacy policyThis link goes to an external site

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Snap Inc. opt-out choicesThis link goes to an external site

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Snapchat privacy impact assessment (PDF, 97 KB)
SpotifyServes display and retargeting ads to consumers who have visited CMS.gov. Uses web beacons and persistent cookies for digital advertising.Spotify privacy policyThis link goes to an external site

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Spotify cookie policyThis link goes to an external site

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CMS Privacy Settings

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Spotify privacy impact assessment (PDF, 52 KB)
The Trade DeskServes targeted ads to consumers who have visited HealthCare.gov. Uses web beacons and persistent cookies for digital advertising.The Trade Desk Platform privacy policyThis link goes to an external site

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The Trade Desk opt-out choicesThis link goes to an external site

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The Trade Desk privacy impact assessment (PDF, 16KB)
TremorTremor delivers behaviorally targeted digital ads based on automatic content recognition TV retargeting. Uses web beacons and persistent cookies for digital advertising.ย Tremor privacy policyThis link goes to an external site

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Tremor opt-out choicesThis link goes to an external site

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Tremor privacy impact assessment (PDF, 80 KB)
TwitchTwitch is an online video sharing platform that allows consumers to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products.Twitch privacy noticeThis link goes to an external site

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Twitch opt-out choicesThis link goes to an external site

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CMS Privacy Settings

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Twitch Advertising privacy impact assessment
ViantServes targeted ads to desired consumers, and identifies consumers interactions with advertisements. Uses web beacons, pixels and persistent cookies for digital advertising.Viant privacy policyThis link goes to an external site

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ย (PDF, 159 KB)
Viant settingsThis link goes to an external site

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Ad ChoicesThis link goes to an external site

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Yahoo GeminiServes digital ads to both new users and to consumers who have visited HealthCare.gov on Yahoo pages. Uses web beacons and persistent cookies for digital advertising.Yahoo privacy policyThis link goes to an external site

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Yahoo privacy policyThis link goes to an external site

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Yahoo Gemini privacy impact assessment (PDF, 287 KB)

Category: Web analytics

Third-party toolPurpose and useLink to third-partyโ€™s privacy policyHow to opt out ofย this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
Adobe AnalyticsCollects andย analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. Uses persistent cookies.Adobe privacy policyThis link goes to an external site

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Adobe opt-out choicesThis link goes to an external site

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Adobe Analytics privacy impact assessment (PDF, 80 KB)
ChartbeatDetermines concurrent users and analyzes spikes in traffic. Uses persistent cookies.Chartbeat privacy policyThis link goes to an external site

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Chartbeat privacy impact assessment (PDF, 61 KB)
Google AnalyticsCollects and analyzes data on visitor interactions with HealthCare.gov to help make the site more useful to visitors. Uses persistent cookies.Google Analytics privacy policyThis link goes to an external site

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Google provides an Opt-out Browser Add-onThis link goes to an external site

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that allows you to opt out of all Google Analytics measurements
Google Analytics privacy impact assessment (PDF, 61KB)
New RelicMonitors and evaluates the web and system transactions of HealthCare.gov to assist with troubleshooting. Uses session cookies.New Relic privacy policyThis link goes to an external site

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New Relic opt-out choicesThis link goes to an external site

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New Relic privacy impact assessment (PDF, 71 KB)
QualtricsDelivers online surveys on HealthCare.gov to gauge the overall satisfaction of consumers. Uses persistent cookies.Qualtrics privacy policyThis link goes to an external site

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Qualtrics privacy impact assessment (PDF, 107 KB)
Quantum MetricCollects and analyzes data on visitor interactions and session replays for HealthCare.gov to help make the site more useful to visitors. Uses persistent cookies.Quantum Metric privacy policyThis link goes to an external site

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Quantum Metric privacy impact assessment (PDF, 50 KB)

Category: Social media

Third-party toolPurpose and useLink to third-partyโ€™s privacy policyHow to opt out ofย this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
FacebookCMS created a HealthCare.gov Facebook pageThis link goes to an external site

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for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing.
Facebook privacy policyThis link goes to an external site

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ย Facebook privacy impact assessment
InstagramCMS created a HealthCare.gov Instagram pageThis link goes to an external site

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for educational purposes. The page allows consumers to ask questions and communicate concerns. The page allows consumers to like, share, comment, and reply to educational content.
Instagram privacy policyThis link goes to an external site

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CMS Privacy Settings

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Instagram privacy impact assessment (PDF, 69 KB)
LinkedInCMS uses LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally.LinkedIn Privacy PolicyThis link goes to an external site

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Members can choose to opt out of tracking on third party sites by adjusting their advertising preferences in their LinkedIn account. This is the most persistent method of opting out. LinkedIn provides links to industry opt-out methods (i.e. the DAA, CDAA, EDAA and NAI opt-out tools) via its Privacy Policy, Cookie Policy and Help Center. These industry opt-out methods can be independently accessed outside of LinkedIn.

CMS Privacy Settings
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LinkedIn Advertising Services privacy impact assessment
X, formerly TwitterCMS created a Healthcare.gov X handle for educational purposes. The page allows consumers to ask questions and communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets.
X privacy policyThis link goes to an external site

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X Privacy SettingsThis link goes to an external site

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X privacy impact assessment (PDF, 27 KB)
YouTubeCMS created a HealthCare.gov YouTube pageThis link goes to an external site

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for educational purposes. The page allows consumers to play educational videos. The page allows consumers to โ€œthumbs-upโ€, share, and comment on videos.
YouTube privacy policyThis link goes to an external site

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YouTube Privacy SettingsThis link goes to an external site

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YouTube privacy impact assessment (PDF, 26 KB)

Category: Privacy Settingsย 

Third-party toolPurpose and useLink to third-partyโ€™s privacy policyHow to opt out ofย this serviceLink to the CMS "Third-party Website and Application Privacy Impact Assessment"
TealiumCMS uses Tealium as a solution for staff to manage HealthCare.gov tags from a single interface. Specifically, the tool allows CMS to control which third-party tools are active/inactive. Through its Privacy Settings, Tealium also allows consumers to choose which types of third-party tools are active/inactive during their visit.Tealium privacy policyThis link goes to an external site

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CMS Privacy SettingsTealium privacy impact assessment (PDF, 16 KB)