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How to register with SHOP

Agents & brokers: How to register to sell SHOP insurance

To sell SHOP health insurance to small businesses, youโ€™ll need to register with the Federally-facilitated Marketplace and sign the SHOP Privacy and Security Agreement each year before helping consumers enroll in and manage coverage.

Step 1. Create a CMS Enterprise Portal user ID

  1. Create an accountย (if you donโ€™t already have one) and select "New User Registration."ย If you already have an account, don't create a another one.ย Instead, you can proceed to completing the SHOP Privacy and Security Agreement.
  2. Under the "Choose Your Application" drop-down menu, select theย MLMS: Marketplace Learning Management System
  3. Create a CMS Enterprise Portal user ID and password, and log in.
  4. Select the agent/broker role and request application access.
  5. Complete the identity proofing process. Enter and confirm your information and answer identity verification questions. You'll then be asked to log out and log back into the CMS Enterprise Portal.
  6. When you finish, your CMS Enterprise Portal user ID will be activated.

Step 2. Complete the SHOP Privacy and Security Agreement

  • Log in to theย CMS Enterprise Portal.
  • Navigate to the Marketplace Learning Management System (MLMS).
  • Complete a profile.
TIP:ย Be sure you indicate you're a SHOP agent or broker when creating your profile.
  • You'll also be asked how you would like your contact information to be displayed inย Find Local Help.
  • Sign the SHOP Privacy and Security Agreement.
NOTE:ย Small businesses enroll in SHOP coverage through insurance companies or with your help, but you still need to register with SHOP before assisting small business clients.


More Answers: SHOP agents & brokers