SHOP for Employers: Apply
SHOP for Employers: Renew
To sell health insurance to small businesses through the SHOP (Small Business Health Options Program) Marketplace, you’ll need to register, sign an agreement, and log in to the SHOP Marketplace Agent/Broker Portal.
When you finish, your CMS Enterprise Portal user ID will be activated.
TIP: Be sure you indicate you're a SHOP agent or broker
When creating a profile be sure to select "Yes" when asked if you're an agent or broker.
The SHOP Marketplace Agent/Broker Portal is the place you’ll help small business clients apply and enroll in SHOP coverage and monitor, update, and renew their coverage. Employers must authorize you to work on their behalf.
Once you accept an employer’s authorization, the National Producer Number (NPN) you entered on your MLMS profile will automatically be sent to insurance companies when you enroll clients through the SHOP Marketplace.
No. While you must have an active state insurance license to sell products through the SHOP Marketplace, you’ll need only your National Producer Number (NPN) to register.
No, it’s not mandatory. The SHOP Marketplace training curriculum can help you use the SHOP Marketplace efficiently and effectively. We recommend you take this training before you sign the Privacy and Security Agreement, but it’s not required. You can return to take the training any time.
Yes. Agents and brokers must complete SHOP Marketplace registration every year. You’ll get messages to remind you.
No. Once a client authorizes you to represent them in the SHOP Marketplace, you’re authorized until they remove you.