How to enroll in SHOP insurance

How to work with a SHOP-registered insurance agent or broker

You can work with a Small Business Health Options Program (SHOP)-registered agent or broker to enroll in SHOP insurance.
Need a SHOP-registered agent or broker?
Enter your ZIP code to find one in your area.

Getting help from an agent or broker

SHOP-registered agents and brokers can provide help with SHOP insurance — from comparing plans to helping you enroll. Specifically, they can help you:
In general, you won't pay more if you use an agent or broker.
Note: If you're not using an agent or broker, you can enroll through your insurance company.

Choosing an agent or broker

  • Work with your current agent or broker: You can continue working with your agent or broker as long as they're registered with SHOP.
  • Find a new agent or broker: Enter your ZIP code and check the box for small businesses, and you’ll get a list of SHOP-registered agents and brokers in your area. You can also enter your contact information on the Help On Demand tool and an agent or broker will reach out to you.