Agents & brokers: How to register to sell SHOP insurance

To sell SHOP health insurance to small businesses, you’ll need to register with the Federally-facilitated Marketplace and sign the SHOP Privacy and Security Agreement each year before helping consumers enroll in and manage coverage.

Step 1. Create a CMS Enterprise Portal user ID

  1. If you don’t already have an account, visit the CMS Enterprise Portal at and select "New User Registration." If you’ve already registered to sell individual plans, don't create a second Enterprise Portal account. Instead, you can proceed to completing the SHOP Privacy and Security Agreement.
  2. Under the Choose Your Application drop-down menu, select the MLMS: Marketplace Learning Management System
  3. Create a CMS Enterprise Portal user ID and password, and log in.
  4. Select the agent/broker role and request application access.
  5. Complete the identity proofing process. Enter and confirm your information and answer identity verification questions. You will then be asked to log out and log back into the CMS Enterprise Portal.
  6. When you finish, your CMS Enterprise Portal user ID will be activated.

Step 2. Complete the SHOP Privacy and Security Agreement

  • Log in to the CMS Enterprise Portal.
  • Navigate to the Marketplace Learning Management System (MLMS).
  • Complete a profile.

TIP: Completing your profile

Be sure you indicate you're a SHOP agent or broker when creating your profile.

  • You'll also be asked how you would like your contact information to be displayed in the Find Local Help tool and Help On Demand tools.
  • Sign the SHOP Privacy and Security Agreement.

NOTE: Small businesses enroll in SHOP coverage through insurance companies or with your help, but you still need to register with SHOP before assisting small business clients.


More Answers: SHOP agents & brokers

Do I need my state license number?

No. While you must have an active state insurance license to sell SHOP plans, you'll only need your National Producer Number (NPN) to register.

Do I have to complete training to sell SHOP plans?

No, it’s not mandatory. We recommend you complete training before you sign the SHOP Privacy and Security Agreement, but it’s not required. You can return to complete the training anytime.

Once I’m registered with SHOP, do I have to register again?

Yes. Agents and brokers must sign the SHOP Privacy and Security Agreement every year. You'll get reminder messages.