Agents & brokers: How to sell SHOP insurance

SHOP insurance is quality, private health insurance for your small business and non-profit clients. Agents and brokers must register each year with the Federally-facilitated Marketplace to sell SHOP insurance.

Agents & brokers: Take action

How to sell SHOP health insurance to small businesses

Follow these steps to help your clients enroll in SHOP plans:

  1. Explore available SHOP plans.

  2. Find out if clients qualify. SHOP insurance is generally only available to small businesses and non-profits with 1–50 employees.

  3. Help your client predict costs. Use these simple tools to help estimate costs:

  4. Help your clients enroll. Eligible small employers may enroll in SHOP plans through an insurance company or with your help. This makes it easy for you to help your clients, while working with the platforms you know best.