You can work with any licensed insurance agent or broker in the Small Business Health Options Program (SHOP) Marketplace — your current one, someone you locate through the SHOP Marketplace agent/broker search service, or one you find another way. They must be registered with the SHOP Marketplace first.

FYI Are you an insurance agent or broker interested in selling SHOP Marketplace insurance to small businesses? Visit our page for agents and brokers.

Work with your agent or broker, or a new one

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Working with an Agent or Broker in the SHOP Marketplace

SHOP Marketplace-registered agents and brokers can help you with some enrollment tasks or handle the whole process for you.

You won’t pay more for SHOP insurance if you use an agent or broker.

Work with your current agent or broker

You can work with your current agent or broker as long as they sign an agreement and register with the Marketplace. Ask your agent or broker if they’ve signed it. If not, find out how you can help them get started.

Once they’re registered, you’ll need to authorize them to represent you in the Marketplace. Learn how.

Find a SHOP-registered agent or broker near you

If you have a SHOP Marketplace account, log in and select the “Get Assistance” tab. You can search for SHOP-registered agents and brokers by ZIP code, name, or National Producer Number (NPN).

Don’t have an account? See how to create a account and log in to the SHOP Marketplace.

You can also find SHOP agents and brokers with our Find Local Help tool. You don’t have to be logged in to a SHOP Marketplace account to use it.

Learn about getting help from agents and brokers in the SHOP Marketplace (PDF).


More answers: Using agents & brokers with the SHOP Marketplace

How do I authorize my agent or broker?

Log in to your account and select “Visit the Employer Marketplace." Then do a search for your agent or broker and select “Authorize” next to their name. This sends an authorization request. Once they accept your request they can start working with you.

NOTE: You can authorize a SHOP Marketplace-registered agent or broker any time — before you apply, after you enroll, after your coverage starts, or any other time. You can change agents or brokers up to twice per year.

Can an agent or broker do everything for me?

Almost. A licensed insurance agent or broker registered with the SHOP Marketplace can help you:

  • Determine if your business is eligible to use the SHOP Marketplace
  • Understand eligibility for the Small Business Health Care Tax Credit
  • Fill out a SHOP Marketplace application
  • Review and compare plans
  • Manage employee acceptances and declines of your offer
  • Enroll in a plan
  • Manage and update your coverage after you’re enrolled
  • Handle renewals and plan changes

Important: Agents or brokers can’t submit your premium payments for you. You’ll pay your premiums directly to the SHOP Marketplace yourself.